Chaman Sharma ⟢ ux4web

Led product design initiatives within the EdTech Government Sector, focusing on user-centered methodologies and impactful design solutions.

• Spearheaded the implementation of a user-centered design approach, leading to a 15% decrease in customer complaints and a 10% increase in customer satisfaction scores.
• Guided cross-functional teams in the development and launch of key EdTech products, ensuring alignment with strategic goals and user needs.

Designed and optimized user experiences for various clients, focusing on improving website performance and conversion metrics.

• Optimized website performance by designing key landing pages, resulting in a 30% increase in conversion rates for clients.
• Conducted user research and usability testing to inform design decisions and enhance user journeys.

Managed and delivered a diverse portfolio of design projects, ensuring high client satisfaction and timely completion.

• Successfully managed and delivered multiple design projects simultaneously, consistently meeting all deadlines with a 95% client satisfaction rate.
• Collaborated with marketing and development teams to ensure visual designs aligned with brand guidelines and technical requirements.

Created compelling visual content to support marketing campaigns and drive engagement.

• Developed a series of visually compelling marketing materials that increased lead generation by 25% and improved click-through rates by 40%.
• Contributed to the visual branding and consistency across various digital platforms.

Designed the first-ever Common University Entrance Test (CUET) Portal in India, a groundbreaking project by the Ministry of Education to centralize and simplify university entrance examinations.

Served as the lead UX/UI designer for the Central Recruitment Portal for Central Universities (CUs) in India, a Ministry of Education initiative to streamline academic and administrative recruitment.

Executed the UX/UI redesign of the Samarth eGov EdTech software, an initiative by the Ministry of Education, transforming it into a user-friendly and productivity-enhancing tool.

Led the UX design process for the redesign of the University of Delhi's official website, a premier educational institution in India, to enhance user experience for its diverse community.